Privacy Policy

Last updated July 2026

Rep Collective (“Rep Collective,” “we,” “us,” or “our”) operates the website repcollectivenyc.com and our training studio at 164 W 25th St, 2nd Floor, New York, NY 10001. This policy explains what personal information we collect, how we use it, and the choices and rights you have. Rep Collective is the data controller for the personal information described here.

Information We Collect

We collect information you provide directly to us, including:

Your name, email address, and phone number when you request a personal-training consultation, submit a contact or inquiry form, or complete a lead form on our website or on social platforms such as Facebook and Instagram.
Booking, membership, and payment details when you purchase a class, package, or intro offer (processed by our studio-management partner, Momence).
Details you choose to share about your fitness goals, training history, availability, and preferences.

We also automatically collect limited technical and usage data — such as device type, pages viewed, and referring source — through cookies and analytics tools when you visit our website.

How We Use Your Information

To respond to your inquiries and schedule consultations.
To provide, manage, and improve our classes, training programs, and memberships.
To send you information about offers, schedules, and updates you have asked to receive.
To measure and improve our marketing and website performance.
To comply with legal obligations and protect our business.

Service Providers We Share Data With

We do not sell your personal information. We share it only with trusted providers who help us operate, including:

Momence — booking, membership, payments, and lead management.
Meta (Facebook & Instagram) — lead forms and advertising. When you submit a lead form on Meta, the information you provide is shared with us to follow up.
Google Analytics, Microsoft Clarity, and the Meta Pixel — website analytics and ad measurement.
Email and communication tools — to deliver our replies and notifications.

Legal Bases for Processing

Where the EU/UK General Data Protection Regulation applies, we process your personal information on the following legal bases:

Consent — analytics and advertising cookies, and marketing messages you have signed up for. You can withdraw consent at any time.
Contract — bookings, memberships, and purchases you make with us.
Legitimate interests — responding to your inquiries, keeping our website secure, and improving our services.
Legal obligation — accounting, tax, and other record-keeping requirements.

Cookies & Tracking

When you first visit our website, a consent banner lets you choose which optional cookies to allow. No analytics or advertising cookies are set until you accept them. The categories are:

Essential — required for the site to function (for example, remembering your cookie choice or your shop cart). Always active.
Analytics — Google Analytics and Microsoft Clarity, which help us understand how the site is used. We also use Vercel Analytics, a cookieless service that collects only aggregated, anonymous usage data.
Marketing — the Meta Pixel, which measures the performance of our Facebook and Instagram ads.

You can change or withdraw your choice at any time using the “Cookie Settings” link in the footer of every page, and you can also control cookies through your browser settings or your Facebook, Instagram, and Google ad-settings preferences.

Data Retention

We keep your information for as long as needed to provide our services and meet legal, accounting, or reporting requirements. When it is no longer needed, we delete or de-identify it.

Your Choices & Rights

You may unsubscribe from marketing messages at any time using the link in our emails or by contacting us. Depending on where you live (including under the GDPR if you are in the EU/EEA or UK), you also have the right to:

Access a copy of the personal information we hold about you.
Correct inaccurate or incomplete information.
Request deletion of your information.
Restrict or object to certain processing.
Receive your information in a portable, machine-readable format.
Withdraw consent at any time, without affecting processing that happened before withdrawal.
Lodge a complaint with your local data-protection supervisory authority.

To make a request, email info@repcollectivenyc.com. We will respond within the timeframe required by applicable law.

International Transfers

We are based in the United States, and the information you provide is processed and stored there. If you contact us from outside the U.S., your information will be transferred to the U.S., where data-protection laws may differ from those in your country. We take reasonable steps, including working with providers that offer appropriate safeguards, to protect your information wherever it is processed.

Children’s Privacy

Our services are intended for adults. We do not knowingly collect information from anyone under 16.

Changes to This Policy

We may update this policy from time to time. We will post the revised version here with a new “Last updated” date.

Contact Us

Questions about this policy or your information? Email info@repcollectivenyc.com or write to us at 164 W 25th St, 2nd Floor, New York, NY 10001.